Building an Opt In List and Your Business

Business Partnership

businessBusiness in any kind, marketing is such an important tool in the growth and development of a business or any kind of financial venture.

For this reason, even with the technology that covers online businesses, still, it need highly revolutionized and very effective marketing strategy in order to boost their productivity and sales.

Basically, since the advent of the Internet, people started to flock this new medium of information without even knowing its fundamental principles, how it works, things that are needed to survive in it, etc. Many people literally bombarded the Internet thinking that life would be a lot easier if they will invest on online businesses.

Indeed, it is a well-known fact that you can find money online, but only for those who know their way around and employ the best marketing strategy there is online.

What people do not know is that online marketing does not have to be very complicated. It just needs the right stuff to keep you going.

Take for example the use of mailing list, particularly opt in list. Before, no one ever dare to use opt in list thinking that it will not do any good for their business. Most entrepreneurs think that building an opt in list is just a waste of time and money. What they do not know is that, according to the “golden rule of the Internet,” money is in the list.

It has probably been mentioned before, and is worth mentioning again, money is really in the list.

Why? Because with opt in lists, you get to keep your readers on the hook by providing them with information, promotion, and other campaigns in order to entice them to buy again from you.top banner add 728x90B

Basically, opt in lists are lists of email addresses of customers with their consent. This means that after the customer had closed the transaction in a particular web site, there is an option on whether or not they wish to subscribe to the mailing list of the online business for any future promotions, newsletters, or campaigns that they would like to be informed of.

And because it is an option, the customers are not compelled to provide their email addresses to the web site. Plus, the web site owners will not be accused of spamming because emails that will be sent to the customers have the consent of the customer.

Creating an opt in list can be very beneficial to your site. In fact, it has been proven that in the two-step concept of selling, follow-ups are important to sustain the interest of the consumers. The other step is to obtain the interest of the buyer.

Hence, in order to sustain the interest of your buying public, it is best to create an opt in list so that you can always give your buyers the chance to remember your products, your business, and your services, in which they have been satisfied with.

To know more of the advantages of creating an opt in list for your business; here is a list that would tell you the reasons why it is beneficial.

1. Opt in lists are the business’ most valuable asset

business, email list

If you were to ask the owners of some online business about their most valuable asset, they will tell you that it is their opt in list. This is because opt in lists are customers’ lists that can provide higher probability sales in a more consistent and stable condition. Because with opt in lists, all you have to do is to follow up orders or sales through promotions and ad campaigns.

 

2. It is always available

money-is-in-the-listThe best thing about opt in list is that it never grows old. As long as your customer needs something to survive, your contact with them will never grow old. This means that you can always have a fresh, new transaction wit them every time you inform them that you have new products or services. Every transaction is a new way of increasing your sales. Simply put, no opt in list = no sales (at the most).

 

3. Bigger opt in list would mean bigger profits

big list moneyThe more customer’s names and email addresses you have on your list, the more chances you have in increasing your online sales. Every name, every email address can be worth a hundred dollars that can be accumulated with each transaction

Hence, the bigger your list, the more money you will have.

Boiled down, opt in lists are not just ordinary mailing lists. It is the very core of an online business’ existence and survival. That is why for people who value most their businesses, they extend the same value they give to their opt in list. No wonder why most people regard it as the best partnership available online.

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5 comments

  • Hey this was a pretty informative article. I know the importance of building a list but I haven’ got around to it yet. I only have a simply subscribe form on my website (MailChimp) and I’m looking to create a free report and start building a list. The problem is that I’m not sure what type of report to create. Anyways, this article was a great reminder that I should work on building an email list. Thanks!

    • Thank Timothy for reading my post,
      I really hope you found this very beneficial and you
      got great ideas on starting to build your own list…

      I Hope you get greater ideas and good opt-ins but as
      a friendly advice, I personally would not use MailChimp
      if you are taking this business seriously, that is through
      experience my friend, I would suggest to do a little
      research again or ask someone you trust,
      I normally Recomend A-weber or Get-Response… 🙂

  • Hey Munir,
    Thanks for sharing your passion and expertise in list building.

    Can I simply add that the money is not in the list or even in the relationship you build with your list but rather in the perceptions your list members have of you.

    The more they trust you the more engaging and profitable your list will be.

    The size of your list means very little. Its more their level of engagement with you that counts.

    Why bother having a list of 10000 subscribers if most of them never open their emails?

    Always enjoy your interesting posts mate.

    Best wishes from a remote Thai village list builder

    Peter

  • Hello Munir
    This is my first visit to your blog! Thanks so much for this informative post. Many people don’t understand what a list is or why they need it. Others don’t understand the importance of it.
    I’ve talked to many new bloggers who don’t implement a list – that is a big mistake I made in the beginning. As a result, I lost out on a lot of leads for my business. Lesson learned.
    Thanks again and have a wonderful day.
    Lisa

    • Hi Lisa,
      Sorry to hear you losing a lot of leads and that is a common mistake many make…

      I would like to thank you for visiting my blog and hope you can find many of my post
      very beneficial… 🙂

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