Building an Opt-In List, Building Relationships

Building an Opt-In List, Building Relationships

Any entrepreneur’s goal should be SUCCESS!

building-relationships-logo2If you aim for success, you must do everything within your means to achieve that. You just don’t go on sitting there in your house complaining about not getting as much profit as you expect. You have to keep moving. You have to pour in and invest enough time, money and effort to have profitable results.

In doing internet business, you must aim just the same. You should maximize all of your internet marketing strategies, given the wide market that your business will be exposed to. Imagine the whole online community as potential clients!

Now, one of the best marketing tools that you can use in your online business is building an opt-in list. An opt-in list is the best, most effective and smartest option that you can make to make it big. It is one thing to stay in business and it is another thing to have a profitable business. So if you will be allowed to choose, make use of the building list to ensure that profits will keep coming in.

What is an opt-in list?

wat is optinThe opt-in list basically is just a list or a database of names and email ads of people who have visited your website or made a purchase through your website. The listing will allow the owner to send updates, emails or promotions to those who are subscribed.

It is like an ordinary membership or mailing list in an ordinary shop or club, only in this instance, the opt-in list is done online.

Why should I choose to put an opt-in list?

why optinAny visitor that will come to your web site is a potential client. That potential client means there is a potential sale and that potential sale is a potential profit. Now, let’s say that you’ve made a good internet marketing strategy as a result all these potential things have been translated to actual client, sale and profit.

The next prudent thing to do is to not let all these productive efforts be wasted. The next best thing to do is to get the email addresses and other contact details of your clients because your present buyers can still be your clients in the future.

Building a list will definitely work for your benefit. This will ensure that you can maintain close contact and a good relationship with your clients, especially the frequent visitors. This way you will have a regular

This will also save you money, time and effort because once you come up with a new product or new information, you know exactly who you will send updates to because you have a definite market. This is one aspect that you will have to maintain to have a steady source of income at the least. Then the rest of your efforts will be to make the number of your regular clients grow.

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Some pointers in building your opt-in list:
1. You should put a ‘subscribe link’ or ‘subscribe box’ in your web site. It is advisable to put it on all the pages. Then make sure that it is strategically positioned, meaning it has to be easily located by the visitors. The upper right hand corner of the page would be a good position.

2. Promote your website and promote it even more to make give it more exposure and to get more subscribers.

3. Come up with contests or give away freebies and goodies that will require visitors to give out their email ads to be able to join.

4. Give out information, articles and updates to your clients with your links in it. Make sure that the information will be relevant to the client.

5. Offer free courses to your visitors. This will also help maintain a good relationship with your subscribers.

6. Use your signature also to make your opt-in list expand. Every time you send out messages the link information should be included.

7. Do some networking too. Join some forums or discussions and build relationships with the people there. This way will also be a good way for you to get more contacts and clients.

At the same time you should also know what you should avoid in building an opt-in list. There is one thing that you should keep in mind as the don’t’s of building a list.

Don’t ever spam your subscribers. It is best that you get permission from your subscribers, or else you might end up with a bad reputation.

Avoid pop-ups too. They can sometimes annoy the visitors. There are also pop-up blockers now. Your effort here might end up futile.

You should also refrain from flooding your subscribers with information. You might end up as an annoyance that you might not get a favorable result. There may be times that you’ll give relevant information, but your clients may just dismiss it.

The benefits of having many regular subscribers are undeniable. They will definitely keep your business going and you will definitely enjoy the profits that will come in. Just remember that things don’t end there.

Once you’ve build up on a substantial opt-in list, make sure that you maintain it well. Keep in contact with your subscribers. Send them updates. Give out special offers and helpful tips. Freebies will be helpful too.

Just follow this and you’ll see, things can only get better.

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11 comments

  • Great post. I always getting something out of your posts. Either a great tip on how I can improve my business or advice from you that you have already gone through. Thanks

  • Great post Munir as always. It re-affirms what I am doing and need to get to.
    It’s quite simple really for all of us, it is just a matter of the ‘doing’, the ‘taking’ action and making it happen.

  • Munir, this is a good post and it contains very useful information. I agree with you on the issue of pop-ups. I can’t stand them. I want to read the article, not have to mess with interruptions. I will leave a site the minute a pop-ups shows.

  • Great post Munir! I always getting something out of your posts and really enjoy on your Periscope Trainings.
    You have totally right that everyone must set his own Goals and follow them then with Consistent Action.

    I think you doing great! 🙂

    Kindest Regards,

    I Pro Queen 🙂

  • Thank you My sweet Ipro Queen,

    Its always great to see you taking action,
    thank you for visiting my blogs and your also doing
    great, just keep it going and soon you will see
    even massive results… 🙂

  • Hi Munir,

    Just loved the 7 key points you made about building an optin list. In particular I liked your last point about networking and building relationships.

    It’s all too easy to build a huge list if you simply have the money to spend sending traffic to your landing page but what’sthe point of doing this if you don’t get any engagment from your subscribers.

    That’s why your point 7 is so critical – increased engagement means higher open rates and a far better chance for your subscribers to get to know you a little, maybe even like you and most importantly you can totally differentiate yourself from your competitors by becoming a trusted person online surrounded by so much hype and BS.

    Well done mate and thanks for this great info

  • Nice Post Munir. One thing I would add and I share this information on my blog as well is that building an opt in list is great, but be careful that you don’t carry a lot of dead weight while doing it.

    What I mean by that is that you should keep a good eye on your open rates. It’s atrocious for individuals who have gotten on your mailing list through give-aways. The only reason they give you their contact details is for the free gift.

    Afterwards, when you’re attempting to build a relationship with them, they never open your emails. If that happens, it could hurt your deliverability rates.

    So, it’s not a bad practice to purge your list of the dead weight (people who don’t open your emails) about every 3 months or so.

    It will also save you money as your email provider charges you for each subscriber you have whether they are active or unsubscribed.

    Just a thought.

    Keep up the great work my friend. It’s good to see other fellow ipro-ers taking action on what they’ve learned.

    • Hi Jerry Handy,

      Thank you so much for visiting my blog,
      I totally understand where you are coming from…

      You are absolutely right as many people are there
      just for the free-giveaways, but that is something we
      cannot get of out shoulders, i have seen many optin
      to my list and after they received what they where after
      then straight opt out, but many just do not attempt to
      open, That really is something we cannot touch on but
      there are ways to get better open rates, That is something
      I am testing and seeing it work…

      Once i have tested and confirmed that it works then I will
      be writing a blog and also bringing out a training video on
      how I am bringing the open rates up…

      Thank you Jerry for Touching on this topic…

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